To say there’s a mobile health craze would be a gross understatement. Activity trackers have long been popular among health enthusiasts, leading to wearables like the Jawbone Up and the now-defunct FuelBand. Even Samsung, not considered to be a health pioneer, embedded sensors in its latest flagship in an effort to make a more hardy push for the fitness crowd. Heck, Apple is rumored to be interested in the health market, too, indicating its explosion among consumers is imminent. But while most companies are clearly interested in tracking users through motion, CUE is different.
Rather than simply tracking your heart rate and the amount of steps you took during any given day, CUE is a new health device that tracks you on the molecular level. If you’re serious about changing your lifestyle, or simply maintaining your health—what else do we have if not for our health?—CUE’s new device will help individuals track all kinds of stuff and provides information on inflammation, vitamin D levels, fertility and testosterone in minutes without going through an out-sourced lab. It can even check if you have the flu. All of that important data is then quantified in an iOS or Android app, which users can then refer to at a moment’s notice—no dealing with the hassle of calling a doctor’s office.
CUE itself it a 3-inch tall cube that uses cartridges, which use a noninvasive method—blood, saliva, nasal swab—to help analyze users on a molecular level. Once a cartridge is inserted, CUE uses a composite microfluidic system and biosensors that convert biological data into digital info. This data can then be displayed in an easy-to-read chart, giving users a visual way to see how stuff like activity, food and sleep affects them. Say you want to improve your diet. CUE is capable of interpreting your data to make research-based recommendations, ensuring you intake the right foods to help you achieve your goal.
“We created CUE as a tool for people who are interested in connecting with their health in a much more direct, intuitive, and powerful way than every before,” said Avub Khattak, CUE founder and CEO. “We brought together the best minds and spent over four years creating the most advanced consumer health product we have ever seen.”
The five key health markers—inflammation, vitamin D, fertility, influenza and testosterone—are meant to help users better maximize their performance and energy. Much of this information is typically out of reach for the average consumer, but with CUE, users will have the tools to understand how their individual body works on a molecular level. The founders of CUE say this is an investigational device, and isn’t meant to diagnose or determine a health-related issue. But the data provided is important because is gives users more in-depth data of how their bodies react and respond to food, activity and sleep.
CUE is now available for pre-order, with the first 1,000 units starting at $149. Once that quota is reached, the price will go up to $199 until sold out. Once CUE hits retail, it’ll be offered for $299, and will include a five-pack of cartridges. Other cartridges and accessories will be available through CUE’s website. The device is expected to ship in spring 2015.
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