Corning on Friday officially announced "Project Phire," its development of a new material that is more scratch resistant than Gorilla Glass, which is already used by smartphone makers who want to offer some of the strongest protection for their displays possible.

The company only just announced Gorilla Glass 4 in November, and it's already working to build something that's even stronger than that. "Corning's continued advancements in cover glass technologies include Gorilla Glass 4 as well as glass material enhancements for improved scratch-resistance, 3D shaping, and several other surface capabilities," Corning president James Clappin said. "We have developed a new product that will provide sapphire-like scratch resistance while maintaining the legendary toughness and break resistance of Gorilla Glass."

Sapphire made headlines last year when rumors surfaced that Apple was working to implement it in some of its future products in a shift away from using Corning's glass. Apple's partner, GT Advanced Technologies, ultimately filed for bankruptcy and Apple has since turned to Foxconn to manufacture the material.

Now that Corning has something in the works that's going to provide "sapphire-like scratch resistance," many of Apple's competitors may soon have products that are just as strong.