Club Nintendo

Alas. Club Nintendo has breathed its last. The rewards program had been running for many years, but Nintendo pulled the plug as scheduled this week with promises of a newer and better program to be made available in the future.

Those who ordered games during the website's closing months must redeem their codes by July 31, or else they will become useless. As for physical prizes, Nintendo has promised to ship them by September. A FAQ has been provided for anyone with further questions.

Club Nintendo originally began in North America in 2008 as a way to reward Nintendo fans for buying new retail games instead of used ones. Generally, prizes were physical objects which couldn't be obtained anywhere else. As time got on though, physical objects began being replaced by free games, and many felt that the program lost touch with its original purpose.

Of course, I had no problems with the free games. I scored Donkey Kong Country Returns 3D, Donkey Kong Country: Tropical Freeze, and countless Virtual Console classics thanks to the monthly and yearly prizes. Ain't nothing in the world like a free video game, double if it's from Nintendo. That saying, I jumped aboard late, so I never took advantage of the earlier physical prizes. Maybe I would have been upset with the change too had I joined earlier.

Regardless, let's wait patiently and see what Nintendo has in store for its loyal customers next!