Cartoon Network is going to go the way of its corporate big brother, HBO, and offer a streaming application on multiple platforms.
Time Warner is on a mission to make its television properties available anywhere viewers are, and along those lines it has announced that it will be launching an iOS app and Web stream for Cartoon Network along the same lines as HBO GO. As with the HBO app, authentication from your cable or satellite provider will be required to watch the stream.
The unfortunate issue in this particular case is that it is a method by which the company plans to expand its advertising coverage. Just because you’re watching on another platform doesn’t mean you’ll be able to escape the onslaught of toy advertising. This isn’t too surprising, however, as the network has become the number one destination for boys aged 6 to 11. As they become more tech savvy, the last thing the network wants to do is lose them to playing Angry Birds.
No word as of yet when we should expect to see the stream launch.
Cartoon Network Announces Live Streaming Across Digital and Online Platforms
Network to Expand TV Everywhere Strategy
Cartoon Network, television’s #1 network with boys 6-11, announced today that it will soon begin streaming its on-air content live across multiple platforms, including online at CartoonNetwork.com and for mobile viewers on the iPod, iPod Touch, iPhone and iPad. Presented as part of Cartoon Network’s advertising Upfront this morning in Los Angeles, the announcement further expands the network’s TV Everywhere strategy to provide content for viewers on all screens.
“It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want,” said Stuart Snyder, president and COO, Turner Broadcasting’s Animation, Young Adults & Kids Media (AYAKM). “Soon, viewers will be able to catch Cartoon Network anywhere and everywhere—whether they are in front of their television or maybe even at the airport waiting for a flight, we will be available for viewers to experience the live telecast seamlessly.”
TV Everywhere is an industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite full-length shows, available day after air, across multiple platforms (TV VOD, web, tablets and mobile devices) with a high-quality experience at no additional cost.
Cartoon Network (CartoonNetwork.com), currently seen in 99 million U.S. homes and 168 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world. [press_end]