Bugatti unveiled what it’s dubbing “the ultimate super sports car” at the Genvea Auto Show this week. The Bugatti Chiron is a beast of an automobile with a starting base price of €2.4 million net (about $2.6 million) – a hair more than your Honda Accord. But boy is it beautiful.

The Bugatti Chiron offers 1,500HP and a maximum speed of 420 km/h (260mph) , thanks to its 8-litre W16 engine, four new two-stage turbochargers, specially-designed tires, a brand new carbon fiber body and every other tiny tweak needed to get the car moving as fast as possible on the asphalt. Bugatti is so confident in the Chiron that it is dubbing it the “best production sports car of the past 10 years.”

“The Chiron is the quintessential ultimate super sports car: ultra-modern, incredibly fast, agile and powerful with a stylistically demanding design and the highest possible levels of comfort,” says Wolfgang Dürheimer. “This combination is not offered by any other market player and gives Bugatti its unique market position.”

Bugatti noted that one-third of all production Chiron cars have already been ordered – of just 500 set to enter production – suggesting that the uber-rich aren’t even flinching at the $2.6 million price tag.