Even with a completely revamped OS and a handful of new devices, BlackBerry’s year didn’t quite go as planned. The company’s marketshare has continued to shrink, inventory hasn’t sold, and its future is still very much in the air. Perhaps that’s why BlackBerry was in a hurry to exit the consumer market and focus its attention on enterprise customers. Before that happens, however, the company is leaving us with one final handset, and it might be BlackBerry’s best this year.
Given BlackBerry’s current status, the BlackBerry Z30 seems a little underwhelming; it’s a larger Z10, but not much else. But we’re actually thus far impressed by the overall package, though it admittedly doesn’t stack up to today’s most cutting-edge competition. Its size and design looks terrific, and it feels quite good in the hand. The screen, which is 5 inches, isn’t Full HD, but it still looks fantastic; BlackBerry 10, meanwhile, looks much more suited to the larger display.
Other specs include 2GB of RAM, 1.7GHz Snapdragon S4 Pro chip, 2,880mAh battery, 8-megapixel camera, 16GB of internal storage (microSD expandable) and NFC. This isn’t the type of device made to turn heads with specs. BlackBerry is betting on user experience; the hardware is merely meant to fade into the background. That said, we haven’t yet spent any significant amount of time to form an educated opinion on that experience, so we’re merely content to unbox the device for now.
If you haven’t quite given up hope on BlackBerry, the company’s Z30 might be worth checking out. Really, this is the device BlackBerry should have released all along, but better late than never I guess.