Building on the BlackBerry Z10 commercial that aired during the Super Bowl, the company formerly known as RIM has already released a second advertisement.

While the Super Bowl ad left a few people scratching their heads, the new "Keep Moving" ad focuses squarely on how you can integrate the Z10 into your life. The biggest feature demonstrated is Flow which will help you navigate the different aspects of your life.

As advertisements go, it's a nice one. The music is catchy, and it definitely grabs your attention.

According to CrackBerry the slogan will be used in all advertising mediums, and will be used first in Canada, then Europe and eventually all areas receiving the new Z10.