Sure, you could advertise your upcoming game with like, a commercial, or a YouTube video. You could have press come out to your studio. You could put up billboards.

Or, hear me out – you could do a corn maze.

“BioWare,” the company wrote in a blog post, “is celebrating the reveal of Anthem through a partnership with the Edmonton Corn Maze. The design celebrates our highly-anticipated action-RPG, which features dangerous and lush wilds.”

“It’s a world where you can become lost with your friends,” said game director Jon Warner in the post. “Sort of like getting lost in this maze. What better way to celebrate the growth of our new game than through corn, which also grows?”

Gentlemen: Corn!

“This has been an a-MAZE-ing opportunity for us, said Warner, who missed an opportunity to say maize instead with that pun. But I’m going to let it pass, because a corn maze is a lot more fun to talk about than another trailer.

If you happen to live in Edmonton, Alberta, you can check out the maize maze in person from now until the end of October, any day but Mondays or Saturdays. Anthem meanwhile, has no release date or release window just yet. If you live in Edmonton and get a chance to check it out, make sure to jump into the comments and let us know!