Everybody is looking forward to the new Doom. Each game in the revolutionary franchise has been a cornerstone of the FPS genre, so naturally, a lot of expectations are being placed on the recently unveiled sequel to turn a new page in the industry.

Well, keep all those expectations in check. Publisher Bethesda's Vice President of Marketing and PR Pete Hines doesn't want you to automatically assume that Doom is going to be great just because it is part of the franchise. Instead, he believes Doom has to re-establish itself and prove to gamers all over again that the franchise can compete all on its own.

He begins by speaking about Wolfenstein in an interview with MCVUK, saying that the last few games have been okay and did a decent job of untarnishing the IP's image, but Doom obviously has a much higher set of standards for being a series people are dying to play again.

"We view that similarly to Wolfenstein, because it's been so long since the last Doom game," he says. "We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome."

"We are going to have to prove that this is something that's going to be fun and different that you need to pay attention to. That has to be our default position, we can't be: 'It's Doom, of course you're going to play it'. But that just makes us work harder."

Well, at least he's being honest about it. Since when has anyone in the AAA market promised us nothing short of the universe in its games?

I've known plenty of games that have gone through a decade of development and turned out terrible. Not that I think Doom will turn out bad, but absolutely, just because it exists doesn't mean i'ts going to be great, just like a hypothetical Chrono Trigger sequel, the new Legend of Zelda game on the Wii U, or Fallout 4 and Half-Life 3.

What does Doom need to do to remain relevant anymore? For one thing, it has to be its own entity and rewrite the rules of the genre, as each game did before it. I sincerely hope that id Software doesn't succumb to trends set by Halo or Call of Duty, but with all that's changed in the first-person shooter genre since Doom 3 came around, what else can the series do to push the same boundaries it pushed before?

Open-world, already spoken for. Self-contained open levels, done. Hell on Earth or post-apocalypse, beaten to death. Everything that made the first three games is now already being used by others. How can the new Doom defy the odds stacked against it?