Star Wars Battlefront was a colossal game for EA and DICE last year. The shooter with the Star Wars skin sold exceptionally well, and it marked the long lusted-after return of a franchise many had fond memories of.

One thing Battlefront lacked, however, was a campaign. Thanks to a recent investor call, we know have the real reason the campaign was dropped.

Let’s back up. In August of last year, back when the world was hyped to play Battlefront, word got out that EA and DICE elected to skip the campaign mode in the game because, basically, not enough gamers play it. It wasn’t worth the expense to develop a mode no one played.

It turns out, that wasn’t the whole truth. EA skipped the campaign mode because they wanted Battlefront to ride in the hype wake of Star Wars: The Force Awakens. Here’s Patrick Söderlund, executive vice president of EA Studios, regarding EA and DICE’s choice.

“We made [the choice] due to time and being able to launch the game side-by-side with the movie that came out to get the strongest possible impact.”

Feels obvious, right? That definitely isn’t as PR friendly as saying something along the lines of “not enough people will play it, so we’re committing our efforts to making multiplayer better.”

What about the next Battlefront? Well, that’s definitely on its way. Söderlund offered that they aren’t happy with the recent release’s 75 on Metacritic, and he says that the score is “something we’re going to cure going forward.”