Warner Bros. has taken a novel approach to Batman v Superman marketing, taking out sponsored posts pretending as if these characters exist in our own world. The newest one is from Wired, which interviewed Lex Luthor (Jesse Eisenberg) about his upcoming operating system, Lex/OS, and, of course, Batman.

Lex, actually the son of Lex Luthor Sr., is witty and clever. He’s a character who is incredibly sharp, and probably too smart for his own good. Judging by the recent trailer, it’s clear his business acumen and desire to destroy Batman makes him immensely awkward in social situations, the kind of person who is overly peppy to the point of nausea.

Just check out the opening exchange between “Ron Troupe,” who conducted the interview for Wired, and Lex.

“We’re not opening with a wide-eye layman’s description of the hotel room that makes me look unreliable just to set up a dramatic twist wherein, lo and behold, you discover I’m surprisingly down-to-earth because I know the score of the last Metros game,” Lex says.

See? Incisive, and a little shrewd.

But it’s Lex’s comments about Batman that are most pertinent to our interests in the upcoming movie. When asked what his thoughts were on the Dark Knight, Lex didn’t mince words (not that we expected him to).

“Any objective analyst will tell you that his brand of justice, vigilantism, is painfully outmoded, designed to be effective in an age when the law carrier billy clubs because crime carried knives,” Lex says. “The most dangerous guy on the street worked in the shadows because he was cowardly and superstitious. That’s all you needed to play upon in order to disrupt their operations. You want to clean up the streets? Dress up like the boogeyman, switch on a fog machine and lower your voice.”

Lex goes on to say he doesn’t take Batman’s brand of vigilante justice seriously, saying the superhero is no longer relevant.

The “interview” goes on to delve more deeply into Lex’s motives, and his interest in the area of defense. “The new threats facing us are real,” Lex says. “And they’re growing.” This might explain Lex’s interest in Zod’s corpse, and the creation of Doomsday.

You can catch the rest of the interview over at Wired.