Bandai Namco has found a new way to “win” E3. I mean,why pump millions and millions of dollars into a press conference when that money can be put into the most bloody ridiculous Dark Souls III display imaginable and dropped in the middle of Los Angeles?

All it takes is a random passerby with a Vine account, and you’re all set. Triple if that random passerby happens to be one of gaming’s most recognizable reporters, Geoff Keighley.

Well played, Bandai Namco. Well played. Dark Souls III will be released for the PlayStation 4, Xbox One, and PC in early 2016.