Microsoft CEO Steve Ballmer just took the stage at the company’s Windows Phone 8 event in San Francisco and announced launch details for the first smartphones running the company’s new OS. Ballmer said the phones will go on sale in Europe this weekend. Windows Phone devices will begin to roll out in November – likely before Thanksgiving.

Verizon will offer the Samsung Odyssey, the Windows Phone 8X from HTC and the Lumia 822.

AT&T will offer the Lumia 920, the Lumia 820 and the Windows Phone 8X. Pricing and availability will come “soon,” Ballmer said. Microsoft stores will carry ever phone and every color option.

T-Mobile will offer the Lumia 810 and the Windows Phone 8X.