AT&T just followed in Verizon's footsteps and unveiled its own shared data plans. The new options that have been hinted at several times in the past and will launch in late August. Unlike Verizon's data plans, however, AT&T's shared data options do not replace the existing packages that currently available to consumers. That means, for example, a customer who already has a 2GB plan can continue on with the individual 2GB plan and take advantage of phone upgrades as usual. A family who wants to share a bucket of data with the new plans can do so under the new offering, however. Or, as another example, a business traveler with a tablet, a smartphone and a mobile hotspot can share one pool of data across all three devices (or up to 10 total, but one must be a smartphone).

The plans include unlimited messages and voice minutes. AT&T's 1GB package costs $40 per month plus $45 for each smartphone, a 4GB package costs $70 per month plus $40 for each smartphone on the account, a 6GB plan costs $90 plus $35 for each smartphone, a 15GB plan costs $160 plus $30 for each smartphone and a 20GB for $200 plus $30 for each smartphone. Each additional gigabyte over the initial allotment will cost $15.

Basic and quick messaging phones will cost $30 each per month, laptops, LaptopConnect cards and netbooks will cost $20 per month and tablets and gaming devices will cost just $10 each per month.

To put these prices in layman's terms, if a family of four wanted to share a 10GB plan (most users consume about 1-2GB of data, AT&T has found) they would pay $120 for unlimited text messages and voice minutes plus 10GB of data. Then, each smartphone would cost $30 per month. That family, as a result, will pay a total of $240 per month. If you're on a family plan that has fewer minutes and text messages, then you might be better off sticking where you are.

Households that currently have a family plan with four unlimited messaging and voice minute plans as well as 3GB of data per line, however, are coughing up about $419.97 per month. Such a family might want to consider cutting out the additional 2GB of data (4 lines x 3GB = 12GB) down to a 10GB Mobile Share plan to save about $180 per month. Not too shabby. Ultimately, these new plans give consumers more options to use their data the way they want.




New Mobile Share Plans Allow Customers to Easily Share Data Across

Smartphones, Tablets and Other Devices 

New and Current Customers Not Required To Choose or Switch to Shared Plans

DALLAS, JULY 18, 2012 — AT&T* customers will soon have more options in choosing the plan that's right for them and their mobile devices. With new AT&T Mobile Share plans, available in late August, new and existing customers can share a single bucket of data across smartphones, tablets, and other compatible devices, plus get unlimited talk and text. AT&T Mobile Share plans make it easy for customers to manage their data, voice minutes and texting, without needing to keep track of multiple plans.

Customers can select one of the new shared data plans or choose one of AT&T's existing individual or family plans. Current customers are not required to switch to the new plans, but can choose to do so without a contract extension. There are no changes to AT&T's device upgrade policy, which means customers eligible to upgrade to AT&T's best device price are not required to switch plans. The new plans will also be available for business customers.

With AT&T Mobile Share plans, customers start by choosing how much data they want each month, then choose up to 10 devices to attach to their shared plan, one of which must be a smartphone. Each plan includes tethering and unlimited domestic calls and texts for smartphones and basic or quick messaging phones. The larger the data bucket you choose, the less you pay per gigabyte and the less you pay for each smartphone added to the shared plan

First, choose your monthly data amount.

Per Month

Mobile Share with Unlimited Talk & Text

1 GB




4 GB




6 GB




10 GB




15 GB




20 GB




Each Smartphone

Additional data: $15 per GB

Next, add more devices to your plan.

Basic and quick messaging phones

Laptops, LaptopConnect cards, and netbooks

Tablets and gaming devices

$30 each per month

$20 each per month

$10 each per month

AT&T Mobile Share allows customers to essentially build a plan to fit their devices and usage. Customers who are more data-centric can choose a larger data bucket. Customers who typically use more voice than data can add multiple smartphones and basic phones and opt for a smaller data bucket.

"We offer customers a broad choice and the best lineup of plans, now enhanced by Mobile Share," said David Christopher, chief marketing officer, AT&T Mobility. "With these new plans, the more you share, the more you save. They'll be a good fit for a variety of new and existing customers. But if customers want to stay on their current plan or choose from our existing plans, they can do that, too. It's their choice.

"Today we think of people's smartphones and tablets sharing a bucket of data. But in the future we'll see health care monitors, connected cars, security systems and other devices in the home all connected to the mobile Internet," said Christopher. "Our Mobile Share plans are simple, easy and a great value for individuals or families with multiple mobile Internet devices."

Mobile Share plans give customers more control over how, where and on what device they use data — which has become more important as people use more data devices. You can choose to use more of your data bucket on your tablet, for example, or tap into your data bucket only when needed for devices you use occassionally. And by consolidating data plans, you can take advantage of any data you currently have unused each month by efficiently sharing it across devices

"The 'more you share, the more you save' concept is one that will resonate well with customers because of the value provided through the Mobile Share data plans themselves and in smartphone connection fees," said Roger Entner, Founder and Lead Analyst of Recon Analytics. "AT&T also is providing its customers with flexibility and choice by keeping its existing data plans and not requiring customers to move to Mobile Share unless they want to. It's a win-win for both AT&T and its customers."

To help customers track their data usage, AT&T keeps users informed with courtesy alerts as they near their data allowance for the month. Also, customers can check their usage at anytime online, through the myAT&T mobile app, or by calling *DATA# from their mobile phone.

Each data plan also includes access to more than 30,000 AT&T Wi-Fi Hot Spots — the nation's largest Wi-Fi network** among wireless carriers — at no additional charge. Wi-Fi usage at public hotspots, home or office does not count toward the monthly wireless data plan usage.

Customers can learn more about the new plans and determine which plan is best for them at


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