AT&T and Samsung announced the Rugby Smart on Thursday, a rugged and water resistant Android smartphone that will be available from AT&T beginning on March 4th for $99 with a new two-year agreement. The Rugby Smart runs Android 2.3 (Gingerbread) and is equipped with a 3.7-inch WVGA Super AMOLED display, an integrated flashlight, a 1,650mAh battery with up to 8 hours of talk time, a 5-megapixel camera capable of recording HD video and support for AT&T's HSPA+ network.

Here's where the Rugby gets cool, though: the device is dustproof and can be submerged in up to 1 meter of water for 30 minutes. "The Samsung Rugby Smart is perfect for active customers who need another level of durability with their smartphone," said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets.  "It is water and dustproof and has all the features of a leading smartphone." Surfing, anyone?



Waterproof and Dustproof Samsung Rugby® Smart Available Starting March 4

 DALLAS, February 23, 2012 

Key Facts

  • ·         On March 4, AT&T* will begin selling the Samsung Rugby® Smart in company-owned retail stores and online. The smartphone will be sold for $99.99 with a two-year commitment and monthly minimum data plan.
  • ·         Samsung Rugby® Smart is dustproof, can be submerged in up to 1m of water for 30 minutes, and can withstand extreme temperatures.**
  • ·         Runs on Android™ 2.3 with 4G capabilities and boasts a virtual QWERTY keyboard, 3.7-inch Super AMOLED™ touchscreen display, 5MP camera and an integrated flashlight.

Samsung Rugby® Smart

The Samsung Rugby® Smart is a rugged, dustproof device designed to handle the elements with water resistance (submergible up to 1m for 30 minutes) and built to mil-std 810f  military spec standards**.The Android 2.3 smartphone features a 3.7-inch WVGA Super AMOLED touchscreen display and a 5MP camera with HD video recording***. It also supports 4G service, Wi-Fi®, corporate email and the full line of media including location, music and social networking services. From the work site to the camp site and beyond, Rugby Smart fulfills all your smartphone needs with the physical strength to handle whatever life throws at it.


  • ·         Technology: GSM, EDGE, UMTS, HSPA+
  • ·         Operating System:  Android 2.3
  • ·         Display:  3.7-inch WVGA Super AMOLED display
  • ·         External Memory: Supports up to 32GB via microSD™
  • ·         Internal Memory: 4GB
  • ·         Dimensions: 122.4mm x 65.9mm x 12.19mm
  • ·         Weight: 4.2 oz
  • ·         Camera: 5MP rear facing with flash and auto focus with HD 720p video capture; 1.3 MP front facing camera;
  • ·         Battery: 1650 mAh LiIon Poly
  • ·         Talk Time: Up to 8 hours
  • ·         Standby Time: Up to 16 days