If AT&T’s HSPA+ speeds are giving you a sense of ennui, get ready to embrace the 4G LTE goodness this Sunday, September 18th. AT&T is officially rolling out its 4G LTE coverage in Atlanta, Chicago, Dallas, Houston and San Antonio for starters, though the company is expecting to furnish LTE for up to 15 markets by the end of the year. While Verizon has achieved success with the implementation of its LTE networks, which offer up to 12Mbps downloads and 5Mbps uploads, AT&T has officially jumped on its bandwagon.

There are a few minor conundrums here. First off, AT&T has not released any LTE-capable phones, though it’s rumored that the HTC Holiday will support the speedier technology. Also, what’s going to happen to the droves of Atrix 4G, Infuse 4G, and countless other “4G” phone owners once LTE is unleashed? It’s bad enough there’s a new Android phone announced every 2.5 seconds, and now LTE comes along and antiquates the current HSPA+ phone lineup even further.

Ah, the sacrifices that must be made for increased speed and radiation emission. The sad thing is that the majority of the market has no clue what LTE is. Marketing hullabaloo has ingrained within the minds of consumers that 4G is synonymous with “the fastest, bestest, most awesomest thing out there!” Most people don’t now or care about the difference between LTE, HSPA+ or WIMAX. The truth of the matter is that technology is ever-evolving and will always leave you in the dust, so pick up that Inspire 4G and find solace in the fact that it’s a darn good phone that’s pretty quick on an HSPA+ network and enjoy life for a while. You’ll be blown away by the speeds we’ll have two years from now.