This week we reported on the new Verizon iPhone ad that shows the elegance of the iPhone 4 wrapping up with the "I can hear you NOW" guy. I fully expected AT&T to respond with an ad slamming Verizon, but this ad aired in record time.

The commercial shows a man working late at the office when his wife calls wishing him happy anniversary and asks if he remembered to make dinner reservations. In true "guy" fashion he starts searching for a restaurant and makes a dinner reservation while speaking to his wife on his iPhone.

The commercial wraps up with a voiceover stating, "Only AT&T's network lets your iPhone talk and surf at the same time."

The battle has begun ladies and gentlemen, and I look forward to seeing these two fight it out over the airwaves.

Of the two commercials so far which one do you think is more innovative and entertaining, the Verizon "Test Man With iPhone" commercial, guy or the AT&T "Answer" spot? Let me know in the comments below.