Apple finally introduced its first wearable on Tuesday, the Apple Watch, and now the company has an official product video that highlights some of the device’s design and features. The 10-minute clip starts with an introduction by Jony Ive, who walks us through the industrial design first.

“We’ve designed a range of products so personal you don’t put them on your desk or in your pocket, you wear them on your wrist,” he says. Apple moves through all of the features of the watch, including the metal body, the heart rate monitor, the software user interface and more. There are two sizes that will be available when it launches in 2014, and three different models, so there should be something for everyone – as long as you’re willing to spend the $350 asking price.

Check out the video below.