Philip Schiller, Apple’s SVP of worldwide marketing, took the stand in court Friday in the Samsung vs. Apple trial. While giving his testimony he described his first time seeing the Samsung Galaxy S smartphone.
“I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple’s products. We went from having something easy to market because it was so distinctive and so famous to having something that was difficult to market,” said Schiller.
When Apple’s lawyer, Harold McIlhenny, asked Schiller’s feelings about competition, Schiller said “Competition’s great. Every day there are companies creating products to compete with us.”
McIlhenny then asked Schiller if he thought copying is fair, which Schiller replied no, “Because when you copy or steal the idea of one company’s product now you’re trading off all that investment and marketing and goodwill with customers. When you rip that off you’re trying to get all that benefit for yourself.”
The appearance of Samsung’s Galaxy S smartphone may have taken Schiller by surprise, but his first look at the original Galaxy Tab really left him in shock. “I thought they were just going to copy our whole product line,” he said, explaining to Apple’s attorney.
Further describing his thoughts that Samsung copied Apple’s product designs, Schiller said, “It confused the customers on who’s the creator of these products. It diminishes the value we’ve created for Apple as the creator of these products, of these beautiful things. It dilutes the way customers see Apple.”
Schiller detailed the impact that product confusion has on customers and business, “One of the jobs of my teams is the forecasting process. It’s our belief that some customers are choosing to buy a Samsung product because one of the things it does is look like the iPhone and look like the iPad. It also has an affect after the first purchase, because additional customers then feed off the ecosystem of the devices they own.”
While some people may argue similarities between Apple and Samsung’s products, it’s obvious that Apple’s marketing VP is going to side with his company. It will be very interesting to see how Samsung’s legal team reacts to Schiller’s statements.
All of this courtroom drama has this case reminding us of a daytime court TV show. All we need now is a sassy judge, an announcer with a cheesy voice and a catchy theme song. Now that’s something that would have us setting our DVRs.
[via: The Verge]
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Suck out the moisture, not the fun, with these dehydrators
Dehydrated food is a great way to make your food last longer than normal. we have made a list of our favorites for you to enjoy.