Apple on Thursday began selling a more affordable, and shorter, USB to Lightning cable. The new cord costs just $19, which is, oddly, the exact same price as the full meter cable. In other words, you’re paying the exact same price for a product that uses fewer materials.

In any case, if you’re looking to stop tripping on your cables this might be right up your alley, however silly it seems. Apple says the new cable will ship in 1-2 business days.