Nexus 5 - iPhone 6s-2

Apple's first Android app was a useful tool that allowed switchers to transfer all their data from Google's platform over to an iPhone — and now the Cupertino company is "under pressure" to build another one that allows existing iPhone users to go the other way.

"According to a senior industry source, Apple has privately agreed to develop a simple tool to help consumers shift data such as contacts, music and photos if they move to Android," reports The Telegraph.

"Major European telecoms operators are concerned that only a tiny fraction of customers ever move off the iPhone, in part because of the technical hassle of transferring data."

If consumers don't want to switch because they see it as a hassle, it could give Apple an unfair advantage when it comes to commercial negotiations with network operators. Apple already has more influence than its rivals, mostly because its iPhone has become so popular.

Many smartphone makers create tools that allow customers to transfer their data between devices, but there aren't many that make it easy for users to move away from their platform or ecosystem. Apple's app would be somewhat surprising, then — especially for a company that is so closed.

"Apple's late founder Steve Jobs wrote that Apple should aim to "further lock customers into our ecosystem" in an email disclosed as part of a court case against bitter rival Samsung," adds The Telegraph. It is obviously in Apple's interest to tie its users to its devices for as long as possible.

Apple is yet to confirm it is indeed developing such an app, and there's no word on when it might be available.