After months of rumors, Apple finally unveiled details for its Netflix competitor, which is set to be available later this fall. Titled Apple TV+, the service will be home to original content and feature some of Hollywood's biggest stars.

What is Apple TV+?

With the help of celebrities like Oprah Winfrey, Steven Spielberg, and Jennifer Aniston, Apple CEO Tim Cook revealed the first details for Apple TV+ at an event in March.

The new service will be similar to Netflix and Hulu and offer TV shows and movies for a recurring monthly charge. The difference is Apple TV+ subscribers will only get access to original content, not licensed shows and movies.

"We're honored that the absolute best lineup of storytellers in the world—both in front of and behind the camera—are coming to Apple TV+," said Eddy Cue, Apple's senior Vice President of Internet Software and Services. "Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet."

Apple TV+ subscribers will be able to access the service through the Apple TV app, which is available now for iPhone, iPad, and Apple TV users; the app will launch for Mac this fall. Additionally, the Apple TV app will be available on select Fire TV, LG, Roku, Samsung, Sony, and Vizio devices.

What TV shows and movies are on Apple TV+?

Apple TV+ is set to feature content made by and starring some of Hollywood's biggest names, including Reese Witherspoon, J.J. Abrams, and Octavia Spencer. According to Apple, this content will feature "inspiring, authentic stories with emotional depth and compelling characters from all walks of life."

Apple hasn't revealed a list of what programming will be available on Apple TV+ when it launches this fall, but it did release a teaser video showcasing some of the content. We've also heard plenty of rumors about what to expect.

Apple hasn't yet made it clear which shows will be available when Apple TV+ launches.

TV shows

  • Dear…
  • For All Mankind
  • The Morning Show
  • See
  • Home Before Dark
  • Dickinson
  • Truth Be Told
  • Servant
  • Amazing Stories
  • Hala
  • Mythic Quest
  • Calls
  • Central Park
  • Defending Jacob
  • Foundation
  • Helpsters
  • Home
  • Lisey's Story
  • Little America
  • Little Voice
  • My Glory Was I Had Such Friends
  • Pachinko
  • Prehistoric Planets
  • Untitled Brie Larson CIA drama series
  • Untitled Damien Chazelle drama series
  • Untitled Oprah Winfrey mental health docuseries
  • Untitled Ophrah's Book Club series
  • Untitled Peanuts STEM-related series
  • Untitled Richard Gere drama series
  • Untitled Simon Kinberg science fiction series
  • Losing Earth
  • Shantaram
  • Time Bandits


  • On the Rocks
  • Toxic Labor

When will Apple TV+ launch?

Apple hasn't revealed an exact launch date for Apple TV+, saying it'll be available sometime this fall.

How much will Apple TV+ cost?

No pricing details were shared, but we expect the service to be competitive with Netflix and Hulu.

Can it compete with Netflix?

The big question is how audiences will respond to Apple TV+, which will go up against juggernauts like Netflix, Hulu, and Disney+ (launching this November).

Based on the teaser Apple shared, Apple TV+ certainly has a strong lineup of content on the way, but we're not sure what will be available at launch. We're also not sure what's being planned longterm.

Another big factor will be price. We're expecting Apple TV+ to launch for a monthly cost of $10, similar to Apple Music and Apple News+. If that's the case, it might not be enough to convince consumers unless its content is just too good to pass up.

We'll have more details about Apple TV+ this fall.