Apple has long been the leader of the tablet market, but it’s starting to lose share as Android-powered devices from Samsung, Amazon, Asus and others begin to gain in popularity. Research firm IDC recently found that Apple’s market share during the third quarter of this year slipped from 59.7 percent to 50.4 percent. That figure is despite Apple’s increase in shipments, from 11.1 million units in Q3 2011 to 14 million units during the third quarter of this year.
Meanwhile, Samsung’s market share jumped from 6.5 percent in Q3 2011 to 18.4 percent in Q3 2012. Its tablet shipments increased from 1.1 million units in the year-ago quarter to 5.1 million units in Q3. Meanwhile, Amazon’s market share is steady at 9 percent with 2.5 million units sold (IDC didn’t have figures for last year), Asus has an 8.6 percent share up from 3.8% last year and Lenovo’s share is relatively steady at 1.4 percent.
Does this mean Apple is in trouble? I don’t think so. It’s only natural that other companies are beginning to catch up and offer competing devices, so its market share will see some natural dilution. IDC says the company’s market share could have been due to consumers waiting for a refresh, too.
“We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini,” Tom Mainelli, IDC’s head of tablet research said. “Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini’s relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.”
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Get your doodle on with a high-tech drawing tablet
Aching to incorporate freehand lines into your digital creations? Sounds like you need a drawing tablet! We've put together the best models for your perusing pleasure.