Yep, today is iPhone 7 day and Apple has taken its storefront offline in anticipation of the launch. It's a traditional thing, even if the company probably doesn't actually need to take it down. We expect it'll be  back with new iPhones at the very least, perhaps a bit more. Stick around for our iPhone 7 liveblog at 1 p.m. EST / 10 a.m. Pacific when things go down.