Apple Store is Down - 2012

As has become a tradition on the day of an Apple media event, the Apple Store is currently offline as we await the debut of the iPhone 5S and iPhone 5C.

In one of the most baffling things about Apple, we will never understand why in 2013 it feels it has to take its online store completely offline during a media event. Is it to build up even more anticipation? Is it truly a technical issue? Who knows. What we do know is, it has happened, and the iPhone 5S and iPhone 5C is sure to be there when it comes back up after the event.