Apple has added a third TV ad to its new iPhone campaign, just over one week after it made its debut. The latest showcases the expansive catalog of "amazing apps" available on the App Store.

"This is an iPhone, and it comes with something… amazing," says Apple's ad. "An App Store with over one and a half million of the best apps available. That's over one a half million hand-picked, awe-inspiring, just plain surprising 'who knew a phone could do that' apps."

The 30-second ad is part of Apple's new "If it's not an iPhone, it's not an iPhone" campaign, which was launched on July 9. The first two videos boasted about the iPhone's glowing satisfaction rates, and its hardware and software.