Apple reportedly has upwards of 100 employees working on making some big changes to its App Store, including allowing developers to pay for their apps to be more prominently displayed. According to Bloomberg, Apple’s “secret team” of engineers are also working to ensure the store is easier to browse and search.
Paid search isn’t unlike Google’s strategy, which gives developers the option for their apps—usually games—to appear higher in search results. As an example, developers can pay to have their apps more prominently displayed when a user searches for something like “card game” or “puzzles.” For Google, at least, this feature has made the company a boatload of money.
The initiative is reportedly being led by Apple Vice President Todd Teresi, who helmed Apple’s iAd program. Many engineers from iAd are said to be working on Apple’s journey toward a more lucrative App Store, according to Bloomberg.
The report didn’t specify when these changes will take effect, but with WWDC coming up in June, perhaps we’ll learn some details then.

Add magic to your living space with these string lights
String lights add personality and soft light to your living space. Here are some of the best.

Disguise your little one with the help of a themed costume
From roaring lions to hoppy bunnies, costumes speak to every child's unique spirit. And we've collected our favorite options.

The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!

Spoil the father in your life with these amazing finds
It's easy to honor dad when you've found the right gift, but the right gift isn't always easy. To assist, we've compiled a list of the best presents around.