Apple announced new (RED) products and other initiatives on Wednesday in honor of World AIDS Day, which takes place tomorrow, December 1. Customers can participate in supporting the fight against AIDS in a variety of ways, including buying specific albums, in-app content and more, with proceeds going to the Global Fund.
Apple’s four new products include a (PRODUCT) RED smart battery case for the iPhone 7, new Beats Solo 3 wireless on-ear headphones, a (RED) Pill+ portable speaker and a (RED) iPhone SE Case. Pricing is the same for these products as they are for the standard editions, though part of the proceeds heads toward the aforementioned Global Fund. Those are just the new products, of course; Apple has plenty of other ones that are available for a variety of products all year long.
You don’t have to buy physical goods to help
You don’t need to buy any products direct from Apple if you want to participate. Apple teamed up with Bank of America and will donate $1 for every Apple Pay transaction used through a Bank of America account, with a cap at $1 million. Apple is also donating $1 for every purchase made in Apple Store locations or through its website or mobile app with Apple Pay, again up to $1 million.
You can also opt to purchase specific digital media, like The Killer’s Holiday album, Don’t Waste Your Wishes; 100 percent of those proceeds will go to the Global Fund. Or you can make in-app purchases from more than 20 games and apps, where special (RED) content will be sold. Here are the apps participating in that:
Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
“The gift of life is the most important gift that anyone can give,” Apple CEO Tim Cook said on Wednesday. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
Head to the source for more information on what Apple is doing to honor World AIDS Day.