Apple is once again the world’s most valuable brand, according to Interbrand’s Best Global Brands Report of 2018.
This marks the sixth consecutive year Apple has topped Interbrand’s rankings. Other contenders that vied for the top spot were Google, Amazon, Microsoft and Coca-Cola, but Apple took the top spot rather easily with its brand value growing by 16-percent up to $214.5 billion. That’s up from the $184.1 billion brand value Apple had in 2017.
To gather a company’s brand value, Interbrand calculates its financial performance of branded products and services, the brand’s role in purchases, customer loyalty, sustainable demand and future profits.
Rounding out the top five were Google with $155.5 billion, Amazon with $100.7 million, Microsoft with $92.7 billion and Coca-Cola with $66.3 billion, the only company in the top five that saw a decline in value over the last year.
Apple’s profile has been growing steadily as it rides the popularity of the iPhone, Apple Watch, iPad and Mac. But it hasn’t rested on its laurels. It’s invested a lot of money on new products like Apple Music and accessories that provide an easy and continuous form of revenue. On the horizon Apple is rumored to launch original programming that will be available on the Apple TV for which Apple has recruited many Hollywood heavy hitters.
With a new iPad Pro on the horizon and the launch of three new iPhone models, Apple’s lead is set to continue in 2019.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Keep your dirty clothes seperate with the best laundry baskets.
Keeping ahead of the piles of laundry is every adult's trial and tribulation. Make it a little easier with our favorite laundry baskets.