Last year proved to be a very good year of Apple. It broke new ground with the iPhone X, revelled in the success of the AirPods and continued to roll out features like AR for iOS. And because of all that, it was crowned the most innovative company by Fast Company.
In what is a yearly tradition for Fast Company, it published its list of the World’s Most Innovative Companies for 2018. The list is meant to acknowledge the companies that had the biggest impact in their respective fields.
Last year, Apple came in fourth place, but it managed to move to the top spot this year. Among the contributing factors was the release of the iPhone X and its cutting edge design, the continued dominance of the AirPods in the wireless headphone market, the release of the LTE-enabled Apple Watch Series 3, and the development of ARKit. Apple was also praised for its stance on user privacy and the development of its own chipset.
Here’s is part of Fast Company’s reasoning:
For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even skeptics were blown away by the iPhone X.
One of the biggest arguments made against Apple in the years since Steve Jobs’ passing has been the lack of innovation. There’s no question it has opted to take a slower approach in embracing new tech (bigger displays, OLED panels, wireless charging), but it has continued to develop other services that have placed it at the forefront of innovation.
The AirPods best illustrate this. When announced in 2016, the wireless earphones were criticized for their price and looks—they were just EarPods without wires. Fast forward to 2018, and they are the most popular wireless earphones with the best functionality thanks to the W1 chip. No other pair of wireless earphones has come close to matching their functionality.
Some of the other notable tech companies in the list were Amazon (5), SpaceX (14), Waze (25) and DJI (35).
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