Apple Music-Beats1-1

Following a hugely successful launch for iPhone 6s and iPhone 6s Plus, Apple today announced that it is launching Apple Music, iTunes Movies, and iBooks in China.

China is already the largest market in the world for App Store downloads, and an increasingly important market for Apple — which is why China was one of 12 countries to get the company's latest iPhones on day one.

It makes sense for Apple to continue expanding in China, then, and its latest effort sees Apple Music, iTunes Movies, and iBooks launching today.

"One of the top requests has been more great content and we're thrilled to bring music, movies and books to China, curated by a local team of experts," said Eddy Cue, Apple's senior vice president of Internet Software and Services.

Apple users in China can now stream the millions of songs in the iTunes catalog on-demand, and rent movies from a selection of Chinese studios. Free and paid books will also be available from the iBooks Store.

Starting today, customers in China can begin their three-month free trial membership for Apple Music, which will cost 10 RMB per month when the trial ends. Apple will also offer its Family Plan for 15 RMB per month.