Apple recently lost its appeal against a ruling in July that said Samsung’s Galaxy Tab branded devices in the United Kingdom did not infringe on Apple’s patents. As such, Apple must push forward with advertisements that alert consumers Samsung did not infringe on its patents, the BBC said on Thursday. Apparently, judges working on the appeal let the original ruling stand because Apple has similar battles in German courts and a different ruling would risk “confusion in consumer’s minds,” the BBC explained.

“The acknowledgement must come from the horse’s mouth,” the judges explained on Thursday. “Nothing short of that will be sure to do the job completely.” The court isn’t asking Apple to go nuts plastering everything with the advertisement – not that Apple would want to do that anyway – but it will be required to have a link on its website that explains the ruling for one month.

Samsung is glad the original ruling still stands. “We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners and that the origins of Apple’s registered design features can be found in numerous examples of prior art,” Samsung said in a statement obtained by the BBC.

[via BBC]