Apple, in an effort to make its products more attractive in China where it continues to fight for market share, is relaunching a new model of the iPhone 6. It might seem like a weird move, but Apple has done this before.

Apple actually relaunched the 8GB iPhone 4 in India in an effort to build market share there. It’s likely this move in China is similar. The new iPhone 6, which ships in gold with 32GB of storage, hasn’t been offered before. Instead, when Apple launched the iPhone 6 originally, it sold the device with 16GB, 64GB or 128GB of storage. It must have found that 32GB is a particular sweet spot.

Apple won’t sell the device in stores, according to 9to5Mac, and will instead sell it through carrier partners such as Taiwan Mobile later this month. Apparently, it has been available in China since last month, though nobody had really noticed the new SKU.

Funny how gadgets can get a fresh breath of life in other markets, isn’t it?