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Apple recently introduced a 14-day "no questions asked" return policy in the European Union, according to iFun.de. The new policy will allow folks who decide they don't like an app or other digital content purchased either through the App Store, iBooks or iTunes to receive a full refund for their purchase. The change meets European Union consumer rights policies, 9to5Mac explained.

The Google Play Store also allows users to request refunds for apps they decide they don't want, and in August it extended its refund window to two hours. By comparison, consumers in the United States who buy apps and content through iTunes don't have the option to request a refund automatically, and instead require a discussion with Apple support and an explanation as to why a refund might be deserved.

The new policy has been updated in Apple's user terms, which specifically state a user's right of cancellation is as follows: "If you choose to cancel your order, you may do so within 14 days from when your received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code."

The changes apply to Germany, Italy, France the United Kingdom and "many other EU countries," 9to5Mac said.