Remember HTC’s Zoe? The app turned your photos into little animated movies, and it did so beautifully and automatically. That’s basically what Apple just introduced on stage, and it’s probably going to be one of the company’s biggest features this holiday season.

Known as Live Photos, the option is on by default, and it takes a quick snippet of video before and after you snap an image. Just 3D Touch on your photos, and they’ll animate. A pretty sweet feature, no doubt, but nothing we haven’t seen before. These will almost certainly fill up your 16GB model, which is sticking around, in no time. Apple said Live Photos are space efficient, but come on; your phone is going to fill up faster than ever.