Apple has added another new ad to its "If it's not an iPhone campaign," this time showcasing the iPhone's photography prowess, which makes it the most popular camera in the world.

Apple explains in the 30-second ad, titled "Photos & Videos," that "because iPhone makes it easy to capture amazing images, more people take photos with it every day than any other camera." The ad ends with the familiar tagline, "If it's not an iPhone, it's not an iPhone."

According to the latest Flickr statistics, the iPhone 6, iPhone 5s, and iPhone 5 are the three most popular cameras in the community. The iPhone 6 actually has a large margin over other devices, including point-and-shoot cameras and DSLRs.

Apple is also the number one camera brand among the Flickr community, despite offering only 21 different iPhone models to date; while Samsung boasts 266 different devices, Canon has 249, Nikon has 205, and Sony has 337.