More than the products Apple announces, the company’s events are about the experience; the anticipation going in and the spectacle of seeing big-shot executives on stage. Of course, this isn’t exclusive to Apple events—you can say the same about Google, Microsoft, Samsung, and others. But Apple has been the main attraction for years, commanding the industry’s attention like no other company can

We already brought you our coverage of the iPhone SE and 9.7-inch iPad Pro, but neither video gives you an idea of what it’s like to be there amongst the chaos, so we wanted to try something different.

Because this was Ron’s first Apple event, he recorded it from his point of view, taking us on his journey to Cupertino and back. This style of video gives us the opportunity to bring you a more intimate account of the day and show you what it’s like to cover such a big event. (To be fair, this Apple event was relatively low-key; the real big announcements are coming later this year.)

If you’ve ever considered getting into this industry, it’s not just about getting to play with new toys and talk to famous executives. As you can see from the video above, it’s a process and requires a lot of effort from both individuals and a team—all so we can bring you the best content possible.

Check out Ron’s video to see the Apple event from his perspective, and stay tuned for more coverage next week.