Apple this week released a brand new iPhone 5s ad that focuses on the device's prolific content creation capabilities. Backed by a crowd-generated cover of Gigantic by The Pixies, the ad is powerful and moving, and features some terrific scenes of iPhone owners flexing their musical and artistic talents. And then the big tagline hits: You're More Powerful Than You Think. It perfectly encapsulates the essence of Apple's products and the emphasis on user experience. Not how this product is better than that product.
What stood out to me in particular is the subtle jab thrown at the Galaxy S5, which comes with a heart rate sensor built in. But so do a lot of current flagship phones if you have the right software. The app highlighted in the ad, by the way, is called Instant Heart Rate, which you can learn more about by following this link.
"You have the power to create, shape, and share your life," Apple says. "It's right there in your hand. Or bag. Or pocket. It's your iPhone 5s."
The iPhone has become the butt of many jokes because it's currently the smallest flagship smartphone out there. But, when put in the hands of users, it becomes "gigantic" because of what users are capable of creating (or shaping, or sharing), empowering them to become better than they initially thought.
You don't need an iPhone 5s to do any of these things, but the ad is great because it isn't boastful, and doesn't compare itself. It doesn't have to. None of the iPhone 5s's features even make an appearance. It's just you (the users), and your personal experience with the phone. Whether you choose Apple or another competitor is up to you.
We may earn a commission for purchases using our links. Learn more.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Bring your art into the next dimension with these 3D pens
3D pens are a lot of fun and can produce amazing results. We put together a list of our favorite 3D pens for you to try.