Google recently erected a statue of an Android figure made out of KitKat chocolate bars. Then suddenly a Web site cropped up confirming that, indeed, the next version of Android is Android 4.4 KitKat. It caught everyone by surprise, not only because there's branding involved, but largely because the next iteration was expected to be Key Lime Pie.
So what's the deal? Who's paying who and why KitKat? It turns out there actually isn't any financial motivation to the branding. "This is not a money-changing-hands kind of deal," Google's director of Android global partnerships John Lagerling explained to the BBC. It's just supposed to be fun, and Google chose KitKat because, like other iterations of its mobile operating system, it's a sweet dessert.
So why bail on Key Lime Pie? Turns out people don't really care for it, according to Lagerling. We certainly dig any kind of pie around these parts, though we're more fond of chocolate. Lagerling said a group of Googlers were in a meeting when they thought of the name "KitKat" and how the "K" fit perfectly with the next release. The last release was Jelly Bean, for "J." Apparently that resulted in a random call over to Nestle, which Google asked for permission. It only took the candymaker an hour to agree to the deal, one exec told BBC.
Both sides slept on it before rushing in. Apparently KitKat was tossed around as early as February, when meetings started to take place, and confidentiality was a key point of the partnership. Even internal execs working on Key Lime Pie still used the name, Lagerling explained. It was so secret, in fact, some Googlers only learned of the name change when the statue arrived.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Keep your dirty clothes seperate with the best laundry baskets.
Keeping ahead of the piles of laundry is every adult's trial and tribulation. Make it a little easier with our favorite laundry baskets.