Tribune photo illustration by Will DeShazer and members of American Theater Company on Saturday July 2, 2011. (William DeShazer/ Chicago Tribune)B581382810Z.1 ....OUTSIDE TRIBUNE CO.- NO MAGS, NO SALES, NO INTERNET, NO TV, NEW YORK TIMES OUT, CHICAGO OUT, NO DIGITAL MANIPULATION...

AMC Entertainment CEO Adam Aron recently said that he's interested in exploring the possibility of creating separate movie theater screening rooms where texting is allowed. It was in a quick interview about how the company will attract millennials who basically live with their faces buried in smartphones. Turns out movie goers were terribly upset with that idea and forced Aron and his company to backpedal.

"During the last few days you may have heard media reports about another idea AMC Theaters was considering, testing whether some movie goers might want texting allowed in a small selection of our theaters," the company said in a statement. "Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor. With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters. Not today, not tomorrow and not in the forseeable future."

And see, I thought this might be a good idea – it would have put all the texters into one room to annoy one another and left the rest of us in peace. Oh well.