Moto X Custom, Back, Closeup

The Moto X’s younger and cheaper brother, Moto G, made a brief appearance on Amazon UK’s website over the weekend. The page, of course, was immediately taken down since the Motorola handset hasn’t even officially been unveiled—an event is scheduled for this Wednesday, when the company is expected to share a release for the more affordable handset. According to Amazon’s listing, the device will launch on Thursday, Nov. 14, and be available for roughly $270 off-contract (the UK page lists the Moto G for £159.99).

Of course, pricing and availability could be different in other regions, including the U.S., and since nothing has been confirmed, we’re remaining skeptical for now. With the holiday season approaching, Motorola’s timing is smartly alining the Moto G for maximum success. The company’s formula with the Moto X is expected to transition over to the cheaper device, which would make it an incredible buy—and, when you think about it, really make it a competitor to Google’s Nexus 5 despite possessing inferior specs.

Previous leaks suggest the Moto G will come equipped with Android 4.4 KitKat, a 4.5-inch HD display, 1.5GHz Qualcomm Snapdragon S4 Pro, 16GB of internal storage, 8-megapixel camera and 1950mAh battery. All that for less than $300? If the experience is anything like the Moto X, with Touchless Control, Active Display and Moto Assist, the Moto G could be shaping up to be a pretty awesome phone, cheap or not. We’ll find out an official launch date and price very soon.