Amazon announced today that its recently announced Kindle Fire HDX is now shipping. The Android tablet with Amazon’s custom UI comes in 7-inch and 8.9-inch models, and starts at just $229 for the smaller version, while the larger device will cost you at least $379

The Kindle Fire HDX introduces a number of new features, including X-Ray, which displays additional background information for music and video content, and Mayday, a 24/7 tech support video-conferencing tool that pops up in your display at the tap of a button. That last addition may not appeal to seasoned techies, but could help make Amazon’s device the best choice for first-time tablet owners while also bringing some iOS and Android users into Amazon’s camp.

Amazon promises that the Kindle Fire HDX’s display offers one of the best viewing experiences possible, with perfect color representation and a high pixel density. The device also comes equipped with a blazing fast 2.2GHz quad-core Snapdragon 800 processor, an Adreno 330 GPU, 2GB of RAM, an 8-megapixel rear camera with LED flash, and a front-facing HD camera.

Be sure to check out our Kindle Fire HDX unboxing for more information, and stay tuned for our full review.

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