The Amazon media event is only a few hours away, but it seems that the company couldn't stop itself from teasing consumers a bit early last night. During the Giants/Cowboys NFL game last night a new commercial aired for the first time that appears to show the 'paperwhite' Kindle we've been hearing about, as well as a distance shot of a larger screen tablet showing a video.

We had heard that the 10-inch version of the Kindle Fire wasn't going to happen, but judging from the closing shot of this video, it appears that the rumors of its death may have been premature.

The Amazon liveblog will kick off at 10:30 AM Pacific, so be sure to join us as we bring you live coverage of what the company has to announce.