With Black Friday fast approaching, it's a great time to sign up to Amazon Prime if you aren't already a member. But Amazon has today made it even easier with a £20 (approx. $30) reduction for those in the U.K., bringing the price down to just £59 (approx. $90).

Prime subscribers in the U.K. get free next-day shipping on millions of items, unlimited access to Prime Video and Prime Music, unlimited photo storage with Cloud Drive, and access to over 1 million Kindle books that you can borrow at no extra cost.

Prime also gives you early access to Lightning Deals, and Black Friday deals, which will kick off next Friday, November 26. And if you live in London or Birmingham, you can also get same-day delivery on over 10,000 products through the Prime Now app.

Prime is a steal at its usual price of £79, then — but until Wednesday, November 18, shoppers in the U.K. can get it for even less at just £59.

"Amazon Prime is the best deal in the history of shopping and for four days, customers can get an annual membership at a great discount – just in time for Christmas," said Christopher North, Managing Director of

The offer is available for new Prime subscribers only. You can signup via the source link below.