Amazon on Tuesday announced that it's now offering free unlimited photo storage for its Amazon Prime members. The service, dubbed Prime Photos, is the same that was offered on the Fire Phone that launched earlier this year, but now it's available to all.

Amazon said that Prime members can start taking advantage of the service now by visiting where they'll have the option to upload all existing photos to Amazon Cloud Drive. Photos can be transferred from devices running Windows, OS X, iOS, Android, and from Amazon's own products including its Fire phone and Fire tablets.

Once uploaded, Amazon Prime members will be able to view the pictures from "nearly any device" including Amazon Fire TV, the Amazon Fire TV Stick, some LG and Samsung smart TVs, the PlayStation 3, the PlayStation 4 and any of the other aforementioned mobile and desktop platforms. Also, since Amazon is offering unlimited storage, customers can upload full-sized images without worrying about consuming a ton of space.

The storage wars have already started to heat up. Microsoft recently started offering unlimited storage to Office 365 subscribers, while Apple and Google both offer competitive rates for online storage through iCloud and Google Drive, respectively. Considering that Amazon Prime also includes access to movies, music, free two-day shipping and more, this is just another added benefit for folks who are already invested in Amazon's ecosystem.

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