Fox and Amazon Prime

Amazon announced this morning that it has signed a deal with Fox to bring movies and television episodes to its growing Amazon Prime Instant Video service.

Under the new deal between the two companies some of the shows coming to Amazon will include 24, Arrested Development, The X-Files, Ally McBeal, Buffy the Vampire Slayer and The Wonder Years, but no word on what specific movie titles will be included.  Amazon CEO Jeff Bezos noted in his announcement that since the new streaming video service launched earlier this year that the company has doubled the number of titles that are available to its customers.

Amazon Prime Instant Video came out of nowhere earlier this year as an add-on to the company's popular Amazon Prime service that allows customers an unlimited amount two-day shipping for $79 a year.  While seen as some as just a "value add" to the customers, the strong suspicion has been that this will be a service included for free with the rumored upcoming Amazon Tablet devices that may be introduced as earlier as this Wednesday.  With this new deal the video selection jumps up to over 11,000 videos that customers can watch for free with their membership, and if this is truly to be included for free with the tablets, that would be a heck of a way to lure in some more potential consumers.

Considering the current negative backlash against Netflix for its recent pricing hike and the spin-off of its DVD division to a new service named Qwikster, customers are looking for other solutions for getting video content beamed directly to their televisions.  Amazon is building a rather attractive alternative service, even if it has nothing to do with the tablets, and the price certainly seems enticing when you think about it.  Currently, if a consumer was only to get Netflix Watch Instantly, the leading streaming video solution, it would cost them $95.88 a year.  Compare that to Amazon's $79 price tag that also includes free shipping on your purchases and it becomes a bit harder justifying staying with Netflix.

The battle for streaming video dominance is certainly heating up, and, for now, it looks like Amazon may be the one making all the right moves while its competition continues to seemingly fumble.

Are you getting any more interested in Amazon Prime Instant Video for your streaming solution?

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