Amazon Prime and Lovefilm

Lovefilm customers in the U.K. are in for a surprise Feb. 26 when the service will merge with Amazon Prime.

Amazon purchased Lovefilm in 2011 and has run it as a separate service since that time. With Netflix having now launched in the country, it appears that it now sees some merits to bring the two services together. The service will cost £79 (approx. $131.55 USD) per year and will actually save customers who already belonged to both 35 percent annually. Customers who sign up now prior to the merger date will be able to snag a year for £49 (approx. $81.55 USD). By comparison, Netflix comes in at just under £72 a year (approx. $119.84 USD).

In addition to the streaming video service, Lovefilm customers will also be picking up 500,000 Kindle books they can borrow and unlimited One-Day Delivery from Amazon.

If you want to get in on the discounted fee, you had better act quickly as you only have a few days left.

The Countdown Begins—Unlimited Streaming of More than 15,000 Popular Movies and TV Episodes Coming to Amazon Prime Next Week

Amazon is investing heavily in exclusive content, giving Prime members access to hundreds of popular movies and TV shows that can only be found on Prime Instant Video such as The Hangover Part II, The Girl with the Dragon Tattoo, Alvin and the Chipmunks: Chipwrecked, The Walking Dead, and Vikings Season 2, which is available the day after the US premiere

Amazon will also continue to increase its investment in original programming—Amazon Studios' hit series Alpha House and Betas are coming soon with three original children's series to follow this year, and the company recently introduced 10 new pilots from creators such as Chris Carter (The X-Files), Eric Overmyer (The Wire, Treme), Michael Connelly (Harry Bosch), Roman Coppola (Moonrise Kingdom), Jason Schwartzman (Saving Mr. Banks), Tony-nominated Alex Timbers, Oscar-nominated Paul Weitz, Emmy-nominated Jill Soloway (Six Feet Under), Ice Cube and Michael Strahan

With the addition of Prime Instant Video, Prime will be offered at the low price of £79 a year—a 35% saving for what were previously separate services. Customers who join during the countdown period can lock in a full year of unlimited One-Day Delivery and unlimited streaming for only £49

Luxembourg, 21st February 2014: With millions of subscribers, Amazon Prime and LOVEFiLM Instant are two of the most popular subscription services in the UK. Today, Amazon announced that it is combining these two services beginning February 26. Amazon Prime offers members unlimited One-Day Delivery on over 7 million items and access to 500,000 Kindle books to borrow. LOVEFiLM Instant includes unlimited streaming of more than 15,000 popular movies and TV episodes. When the two programmes combine, Prime will be offered at the low price of £79 a year – a 35% saving for all the benefits of the two previously separate services. As a special offer, for the next week only, new customers can lock in a full year of Prime at £49. Current Prime members can enjoy unlimited streaming at their current price until their renewal date. Customers who are not already members can start a 30-day free trial of Amazon Prime by visiting

As LOVEFiLM Instant becomes Prime Instant Video, Amazon is increasing its investment in exclusive content and original programming only available through Prime. Members will have unlimited access to exclusive movies such as The Girl with the Dragon Tattoo, The Hangover Part II, One Direction: This Is Us, Friends with Benefits and Alvin and the Chipmunks: Chipwrecked, as well as TV shows such as The Walking Dead, Dexter, Vikings, Downton Abbey, Desperate Housewives, and children's favourites Peppa Pig, Fireman Sam, and SpongeBob SquarePants. They will also have exclusive access to Amazon original TV series Alpha House at launch and Betas, which debuts soon.

"We've worked hard to offer the best selection of TV shows and movies for Prime Instant Video—in fact, we've more than tripled selection since LOVEFiLM became part of the Amazon family," said Tim Leslie, Vice President of Amazon Instant Video for the UK and Germany. "We also added high definition video and introduced apps for popular devices like Xbox One, PlayStation 4, Samsung and Sony TVs and iPads and iPhones. Customers who love movies and TV will love Amazon Prime Instant Video."

"Millions of customers in the US have streaming video included as part of their Prime membership and they tell us they love the combination of unlimited delivery, the ability to borrow Kindle books, and convenient access to thousands of the most popular movies, TV shows and exclusive videos," said Greg Greeley, Vice President of Amazon Prime. "We are delighted to be bringing that same combination of services to the UK, providing members truly unique benefits they can enjoy every day of the year."

Prime members can watch movies and TV shows on hundreds of popular devices such as Kindle Fire, iPad and iPhone, Xbox, PlayStation, Wii, Nintendo and Samsung, Sony, LG and other smart TVs.

For more information about Amazon Prime, visit For more information about Prime Instant Video, visit