Amazon is allegedly working its way toward offering extended warranty and repair services for its Kindle lineup, much like Apple does with AppleCare. The online retailer hasn’t exactly come out and said anything for or against these claims, but substantial evidence, collected by GigaOm, is mounting to suggest this actually might happen.
And you know what? Combine this will rumors surrounding a possible Amazon smartphone, and maybe AmazonCare, or KindleCare, or whatever it’ll be called, doesn’t sound that farfetched.
A trademark application filed back on Dec. 13 surrounding the word “Kindle” has a relevant passage attached to it, with a description of goods and services adding weight to the rumor.
Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices; technical support services, namely, troubleshooting in the nature of the repair of computer hardware.
That description, as GigaOm rightfully points out, is almost verbatim to the AppleCare trademark. So in addition to making money when customers purchase content for their Kindle device(s), Amazon could recoup some cash through repair services. Seems like a logical extension of Amazon’s growing presence in consumer electronics. If this does become a reality, it’ll be interesting to see how the service is priced.
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