Kindle Fire featuredThanks to its attractive $199 price tag and its innovative user interface, Amazon’s upcoming Kindle Fire looks like its going to firmly establish itself as the first real competitor to the iPad. A ChangeWave survey, which we reported on yesterday, has already revealed the demand for Amazon’s debut tablet — a demand so great that the company has had to increase its production.

Amazon has ramped up its orders for the Kindle Fire from manufacturers following the huge demand for the affordable slate, according to a TechCrunch report. The company initially forecasted 4 million sales of the device, but has had to ask manufacturers to assemble 5 million units instead.

Having plowed a staggering sum of money into developing the device, its early success must be fantastic news for Amazon — despite it losing money on every Kindle Fire sold. Like its Kindle ereaders, however, the tablet will open doors to a world filled with Amazon content — such as books, TV shows, movies, music, and games — which is where the company will cash in.

I, along with many others in the U.K., are hoping that the Kindle Fire’s success in the U.S. will encourage Amazon to send the device across the Atlantic. It was initially believed that the device would never launch on British soil, but maybe its popularity will change Amazon’s mind.

Have you pre-ordered your Kindle Fire?

[via TechRadar]

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