Amazon said Friday that it’s running a special promotion ahead of Prime day to get folks used to ordering using their voice and its Alexa assistant. Folks who place an order for an eligible product placed over $20 using Alexa on an Amazon Echo, Echo Dot or Amazon Tap will receive a $10 discount between now and July 12.

How do you do it? It’s a lot easier than it sounds, actually, though you might not know what you’re ordering.

Maybe you want a drone, for example. Just say:

“Alexa, order a drone.” That’s it, and Amazon will ship you a Dromida Kodo UAV Quadcopter. Other commands you can use include:

  • “Amazon, order a griddler.”
  • “Amazon, order an Amazon Tap.”

You’ll receive discounts on both of those products, ultimately receiving a Cuisinart Griddler in the case of the former request.

Think of it as training for Amazon Prime Day on July 12, when Amazon says it will offer exclusive deals to folks who are ordering through Alexa. “Alexa, what are your Prime Day deals?” is the phrase to use on July 12 to find the offers only available to Alexa users. When you’re ready to order, you’ll know how, just say: “Alexa, order [product].”


Alexa, What Are Your Prime Day Deals?
$10 discount on first Amazon order using Amazon Echo, Echo Dot, or Amazon Tap, July 8 through July 12

Exclusive Alexa deals start today—order using your voice on Amazon Echo, Echo Dot, or Amazon Tap

 Available today, Amazon Tap only $79 (save $50)

SEATTLE–(BUSINESS WIRE)–Jul. 8, 2016— (NASDAQ:AMZN) – Today, Alexa has exclusive deals when you order products using your voice on Amazon Echo, Echo Dot, or Amazon Tap. Also today and through Prime Day, Prime members will receive $10 off their first purchase on any eligible order over $20 when they shop using Alexa. Find more exclusive deals on Prime Day, July 12, simply by asking, “Alexa, what are your Prime Day deals?” or by visiting

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“The day has come where you no longer have to visit a screen to shop. I can be standing in my kitchen, when I realize I am almost out of coffee and simply say, ‘Alexa, order Starbucks coffee’ and it shows up at my door within two days.” said Assaf Ronen, Vice President Voice Shopping. “Our Alexa speech science engineers have made something so incredibly challenging appear effortless to customers. And so we are excited for Prime members to try it. Today through Prime Day, they will receive $10 off one purchase with Alexa.”

$10 discount on first Amazon order using Alexa Amazonis offering all Prime members $10 off one purchase using Alexa. Between July 8 and July 12, a $10 discount will be applied to customers’ first eligible order over $20, including Prime Day spotlight deals or exclusive Alexa deals, accessed through the Amazon Echo, Echo Dot, or Amazon Tap. Also starting today, members can buy these exclusive deals using Alexa. Just say:

  • “Alexa order a drone” and get a Dromida Kodo UAV Quadcopter for $25 (38% off, through July 12 or while supplies last)
  • “Alexa order a griddler” and get a Cuisinart 5-in-1 Griddler for $40 (47% off, through July 12 or while supplies last)
  • “Alexa order an Amazon Tap” and get an Amazon Tap for$79 (39% off, today only, while supplies last)

 Alexa, what are your Prime Day deals?

In celebration of Prime Day on July 12, Alexa will have a number of exclusive deals on products like Amazondevices, smart home products, toys, and more. To learn more about Alexa’s Prime Day deals, ask “Alexa, what are your Prime Day deals?” or visit Members will also be able to order Prime Day spotlight deals using Alexa on Amazon Echo, Echo Dot, or Amazon Tap.

 Voice order tens of millions of products

Tens of millions of products are now always available to order through Alexa, with more items being added every week. It’s as simple as saying, “Alexa, order [product]” — Alexa will find a well-priced product that ships with Prime and apply available discounts. Just say “Yes” to buy it. Some of the most popular items Prime members are already ordering from Alexa include: coffee, batteries, pet food, paper towels, diapers and Echo Dot. To shop with Alexa, customers must be Prime members with 1-click enabled.

 Prime Day, July 12

On Tuesday, July 12, the second-annual Prime Day will feature deals across nearly all departments and categories, ensuring there will be something for everyone. Members in the U.S. can shop starting at midnight PT. To participate in Prime Day, sign-up or start a free trial of Prime on or before July 12 by visiting

 More to Prime

A Prime membership is already the best deal in the history of shopping. Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the U.S. that includes unlimited Free Two-Day Shipping on more than 30 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 27 metro areas, and one and two-hour delivery with Prime Now on tens of thousands of items available in more than 25 metro areas. In addition to fast, free shipping, members have access to unlimited streaming of tens of thousands of movies and TV episodes with Prime Video, more than one million songs and thousands of curated playlists and stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage with Prime Photos and one free pre-released book a month with Kindle First.